Broadway Gaming Ltd is the operator behind well-known UK bingo and casino brands such as Butlers Bingo, Rosy Bingo, Dotty Bingo, 888 Ladies and Costa Bingo. It runs a large network of online bingo and slot sites, regulated under its two UKGC licenses.
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Broadway Gaming Overview
Broadway Gaming Group is an online bingo and casino specialist founded in 2010 by David Butler. The business started with Butlers Bingo and other Microgaming bingo brands, and has grown into one of the largest independent online bingo operators in the UK.
Today the group is responsible for more than 200 UK-facing bingo and casino domains across its two UKGC licences, although only a smaller core of well known brands such as Butlers Bingo, Rosy Bingo, Dotty Bingo, 888 Ladies, Wink Bingo, Costa Bingo and Sing Bingo are actively promoted to players.
Broadway Gaming Licences
Broadway Gaming operates through two UK Gambling Commission licences:
- Broadway Gaming Limited – UKGC account number 39075, licensed for remote bingo and casino with trading names including Butlers Bingo, Rosy Bingo, Dotty Bingo, Glossy Bingo, and Bingo Diamond. The UKGC register lists The Reflector, 8 Hanover Quay, Dublin, D02 R573, Ireland as the head office address.
- Broadway Gaming Ireland DF Limited – UKGC account number 58267, a separate licence that now covers the former Dragonfish bingo network and more than 200 UK-facing bingo and casino domains, including 888 Ladies, Wink Bingo, Costa Bingo, Sing Bingo and many other sister sites.
The wider Broadway Gaming Group is headquartered at Hospitality House, 16–20 Cumberland Street South, Dublin, Ireland, and also holds non-UK licences, enabling it to serve players in other countries. For UK players, the important point is that both Broadway Gaming Limited and Broadway Gaming Ireland DF Limited are UKGC-licensed remote operators.
List of Broadway Gaming Sites
Below is a complete list of bingo sites owned by Broadway Gaming Limited and Broadway Gaming Ireland DF Limited (UKGC licenses 39075 and 58267, respectively):
History and Dragonfish Acquisition
Broadway Gaming launched in 2010 with Butlers Bingo and a small cluster of Microgaming bingo brands. Over the next decade, it built a steady presence in the UK bingo market and moved its platforms onto the Bede Gaming technology stack. The flagship sites (like Glossy and Dotty) have now moved on from Microgaming and showcase the latest Pragmatic Play bingo software.
In December 2021, Broadway Gaming announced a deal to acquire 888 Holdings’ entire B2C bingo business and the Dragonfish B2B platform for around $50 million. The transfer completed in 2022 and was finalised in 2023, with the Grand Battery / Dragonfish licence 58267 changing to name Broadway Gaming Ireland DF Limited.
That deal brought household names such as 888 Ladies, Wink Bingo, Costa Bingo and hundreds of Dragonfish white-label sites under the Broadway Gaming umbrella. Since then, Broadway Gaming has positioned itself as a bingo-led group that also runs slots and casino products for both its own brands and B2B partners.
Broadway Gaming Bingo Sites
Broadway Gaming bingo sites are built around familiar 75-ball and 90-ball bingo formats, shared network rooms and a mix of exclusive rooms and networked jackpots. Many of the brands share similar lobbies and ticket layouts, making it easy to move between sites once you are used to the software.
Some of the best-known Broadway Gaming bingo sites for UK players include:
- Butlers Bingo – The original Broadway Gaming brand with a long history, multiple bingo rooms and a strong slot line-up.
- Rosy Bingo – A friendly, retro-styled bingo site with 75- and 90-ball rooms, jackpot bingo and a good choice of slots.
- Bingo Diamond – Offers a classic lobby with regular bingo rooms and shared network promotions.
- Dotty Bingo – A lively bingo site with a busy room schedule and a simple layout, ideal if you want a simple bingo experience.
- 888 Ladies, Costa Bingo, Sing Bingo, Wink Bingo – Ex-Dragonfish brands now operated under Broadway Gaming Ireland DF Limited, using the well-known Dragonfish style rooms and schedules.
Each site has its own welcome offer, ongoing promotions and loyalty setup. Rules vary by brand, so it is worth checking our individual reviews for the latest details on tickets, bonuses and withdrawal rules.
Broadway Gaming Casino & Slots
Alongside bingo, the group runs several casino and slot-led brands. These share much of the same account infrastructure but focus more on slot games and table games, with bingo either secondary or absent.
Examples include:
- Glossy Bingo – Bingo at the core, but with a strong focus on slots and casino games alongside.
- Wink Slots – A slot-first brand for players who prefer reels over bingo tickets.
- Casino of Dreams – A full online casino experience built on the Broadway Gaming platform.
- Lucky 247 – a long-running casino brand on the same licence as Butlers and Dotty.
Across these Broadway Gaming casinos, you can usually expect a selection of well-known slot providers, standard table games and live dealer titles. Payment methods typically include debit cards, with popular brands also offering PayPal and, sometimes, Apple Pay or Paysafecard, depending on the site.
Safer Gambling & Player Protection
As UKGC-licensed operators, Broadway Gaming Limited and Broadway Gaming Ireland DF Limited must follow rules on player identity checks, source-of-funds checks where needed, fair gaming, and handling customer funds. Their sites carry links to GamCare, BeGambleAware and GAMSTOP, and offer safer gambling tools such as deposit limits, time-outs, reality checks and self-exclusion.
Broadway Gaming also runs its own safer gambling messaging under the “Keep it Fun” brand on group sites like BroadwayGaming.com. If you feel your play is getting out of hand on any Broadway Gaming site, you can use the in-account tools to set limits or take a break, or speak to customer support for help.
Want to look beyond Broadway Gaming brands? Visit our main bingo sites page to compare a wider range of UK licensed bingo and casino sites.
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Broadway Gaming FAQs
About This Page
BingoMum has been reviewing UK bingo, slot and casino sites since 2015. We created this Broadway Gaming guide to help players understand which brands are on the Broadway network, how the company is licensed and what the Dragonfish acquisition means for sites like 888 Ladies, Wink Bingo and Costa Bingo.
To keep this page accurate, we check the UK Gambling Commission register for Broadway Gaming Limited and Broadway Gaming Ireland DF Limited, monitor industry news around ownership changes, and test a sample of Broadway brands first-hand. When we review a site, we look at the welcome offer, ongoing promotions, payment methods, withdrawal speeds, safer gambling tools and customer support.
BingoMum may receive a commission if you join a Broadway Gaming site via the links on this page. This helps us run the site but does not change which brands we feature or how we describe them. Always read each operator’s own terms and conditions before you play and only gamble with money you can afford to lose.